We'd always thought of cashmere as the kinda thing reserved for guys with last names like Rockefeller. So to even the playing field, we searched far and wide for a purveyor that could hook guys like us up with the famously soft fabric without putting our wallets in a chokehold. And that's how Wills was born. In the wild terrain of Mongolia, Zalaa Jinst white goats are meticulously hand-combed by nomadic herders like they've traditionally done for 2000 years, yielding the superfine cashmere fibers that make these luxurious sweaters softer than a whisper in a library.
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