To establish yourself as a contender in the London apparel industry is no easy task—the standards are absurdly high and creative innovation is a must. So how did Wax London do it? By getting back to the roots of what European garment making is all about: quality. The Poppy Beach Shirt has a lightweight feel and a washed out, vintage look that’s inspired by watercolors. Wear it buttoned up or open over a crisp white tee.
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