To establish yourself as a contender in the London apparel industry is no easy task—the standards are absurdly high and creative innovation is a must. So how did Wax London do it? By getting back to the roots of what European garment making is all about: quality. The Whiting—a hardy, premium shirt with French-made, recycled fabric—takes its design cues from vintage flannels but functions just as well as an overshirt for days when you need a little warmth.
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