At this point, if you're not familiar with Patagonia—wait, wait, wait. We were gonna say that you must be living under a rock. But chances are, if you're the type to live under a rock, you're already among Patagonia's legion of diehard fans. As the grandaddy of outdoor companies, they've broken ground left and right, from their responsible corporate practices to their B Corp certification to their unfailingly practical product designs. This curated shop of premium gear and apparel is kinda like our own little greatest hits collection of those design innovations, stocked with a range of our all-time favorite Patagonia essentials.