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W.W.W. WMB Edition


Color: Black




Inspired by vintage British military, Serica is bringing the W.W.W. back to the mainstage

Wrist. Watch. Waterproof—a simple acronym used to define the watches used by the British Army in 1945. Today, that same acronym and vintage design is being brought back to life with the help of up-and-coming watch brand, Serica. Their take on the W.W.W. is made in Switzerland with an over emphasis on detail and quality. With a mechanical Swiss-made movement and sleek stainless steel case, this watch is a reliable piece that’s intended to withstand the rigors of hard use.

  • Designed in collaboration with Matt Hranek: photographer, director, world-class traveler, and renowned author of the book A Man & His Watch and WM BROWN Magazine
  • Swiss Made
  • Premium 316L stainless steel construction
  • Swiss-made mechanical movement
  • Scratch- and impact-resistant domed, hardened mineral crystal
  • Coated with Superluminova for clear visibility in low light
  • 100 meters of water-resistance
  • Includes additional NATO strap
  • Made in Switzerland

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