We used to think “zero proof spirits” were a bit of an oxymoron until we started thinking about it like this: Say you’ve got a big presentation first thing in the morning at work tomorrow. You just finished washing the dishes from an excellent dinner, and you’re ready to settle into your favorite chair with a cocktail in hand. But you obviously don’t want that foggy hangover feeling clouding up your head while you slog through your slide deck and hope no one notices. Opt for a mocktail with Ritual Zero Proof’s true-to-taste and alcohol free spirits, and you don’t have to choose one or the other. Enjoy the taste of your favorite cocktail and spring out of bed the next morning without even the slightest hint of a foggy thought. Now take that thinking and apply it to other areas of your life—training for a marathon, sticking to a diet, trying to sleep better—and you can see where having the choice of a mocktail over a cocktail starts to come in real handy.