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Onsen

The humble bath towel has a central flaw—when they don’t air out perfectly they tend to get funky, and make your bathroom funky too. While most towel makers stood by complacently, Onsen worked behind the scenes researching, prototyping, and honing their rescue plan for all of us who never want to subject another robe or bath towel to a “sniff test” ever again.

Behold, the waffle weave of Onsen bath towels and robes. First they upped the game by using 100% American-grown Supima cotton with extra-long fibers, giving Onsen towels a stronger weave to last a lifetime. Plus the lightweight long-staple cotton dries faster than traditional terry by a long shot. The real secret to Onsen, however, is their 3D waffle texture designed to be highly absorbent, supremely soft, and downright comfortable and refreshing when you step out of the shower. So in addition to bath towels and robes that dry you off faster and dry themselves faster, they also keep your bathroom fresh throughout the week.

That’s why Onsen towels and robes are small changes that make a huge improvement to your morning rituals. The company was founded as a way to bring joy into daily routines, and we can’t help but get behind that philosophy. Whether it’s the start of your day, or the end, drying off with fresh Onsen bath towels and throwing on a comfy Onsen robe is synonymous with well-deserved downtime.

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