Back in the ‘70s running started taking off in popularity and thus, so did performance shoes. The 327 is a fresh update to that era of innovation where running shoes started to become their own. Sleeker, sturdier, and a little more bold, this update takes advantage of modern design for a silhouette that captures the spirit of the vintage predecessors while showing off a contemporary style.
Since their founding in 1906, New Balance set the standard for sneakers as a titan in the footwear industry. Decades and millions of pairs later, they remain one of the few remaining sneaker brands truly dedicated to quality, New Balance continues to flex their classic styles with inspiration from what is trending in the fashion world, and their result is always a hit.