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For the past 20 years Luminox has built 100% Swiss-made watches for the most rugged conditions on the planet. It’s how they passed muster with the likes of the Navy SEALs and ICE-SAR, the Icelandic Search and Rescue Association. And how they earned reviews like this one: “This is my second Luminox after the first saved my wrist from a chainsaw, and there will most definitely be a third!” Their latest, the ICE-SAR 1200, follows tradition of watches built tough enough to go from Arctic cold to ship-wreck depths to active volcanoes in a day’s work—no exaggeration if you’ve ever explored the Icelandic landscape. And while their connection to these elite units is impressive, there are plenty more reasons to love Luminox aside from the elite company you’ll share once you strap one on your wrist.

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