When Forbes said Loftie was “as much a social mission as it is a business venture,” we really felt that. Their mission is to create better tech-life balance for people everywhere. This Alarm Clock is their first stab at it, and they pulled it off with aplomb. Research shows that one of the best ways to enhance sleep length and quality is by removing technology from the bedroom, so the Alarm Clock provides most of the functions you’d need from a smartphone in your bedroom—alarm, podcasts, white noise, breathwork and meditation, and a lot more—so you can leave your phone in a different room and instantly boost your rest, leaving you refreshed and ready for the day. Long story short, if you want to get your phone out of your room but still want to use digital tools to unwind at night and wake up in the morning, Loftie is for you.