KÜHL is like that old friend who went off to work as a mountain guide, and came back years later knowing the alpine terrain and conditions better than the backs of his calloused hands. They’re approachable, but every piece of clothing they build is informed by a firsthand understanding of what it takes to reach peak performance in the outdoors. For instance, their apparel is anatomically patterned in 3D to give you a maximum range of motion on steep terrain. Combine innovative designs with super-high-tech fabrics, and you’ve got independent performance clothing that speaks for itself without any paid athletes or celebrities. The only outside influence shaping this gear is the great outdoors itself.
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