There’s a reason our best ideas come at us in the shower. While our thinking brain relaxes into an automatic task, those background thoughts can free-associate all over the place. But that automatic task is still important—getting you clean. Which is why this towel from Japan is so genius. With a weave of exfoliating and lathering threads plus its generous dimensions, the Goshi Towel cleans, sloughs away dead skin, and gets at all those hard-to-reach spots. At the end of a shower, your skin is softer and cleaner than ever before… without you even having to think about it.