© Huckberry 2022

During a chat with Esquire, Alabama-based designer Billy Reid shared his brand's mission statement by way of his thoughts on today's menswear market, "There's so much stuff out there. You can buy anything you want, any time you want it. So more and more our philosophy has been that we want to make fewer things, better things, more special things, more meaningful things." We couldn’t agree more. Our shared sensibilities have brought us close over the years, and we’ve even made the trek down to Billy’s base of operations near the historic city of Muscle Shoals. Every classic shirt or well-tailored jacket to come out of his studio is the kind of piece that’s truly lasting—sturdily built and designed to never go out of style.

Pensacola Polo

Billy ReidPensacola Polo

$88
  • Exclusive
Pensacola Polo-Exclusive

Billy ReidPensacola Polo-Exclusive

$98
Pensacola Polo

Billy ReidPensacola Polo

$98
Bandera Western Shirt

Billy ReidBandera Western Shirt

$228
MSL Pocket Shirt

Billy ReidMSL Pocket Shirt

$198
MSL Pocket Shirt

Billy ReidMSL Pocket Shirt

$198
Denim Shirt

Billy ReidDenim Shirt

$198
Denim Shirt

Billy ReidDenim Shirt

$198
Denim Shirt

Billy ReidDenim Shirt

$198
Denim Shirt - Exclusive

Billy ReidDenim Shirt - Exclusive

$89 $198
Denim Shirt

Billy ReidDenim Shirt

$198
Tuscumbia Linen Shirt

Billy ReidTuscumbia Linen Shirt

$168
Tuscumbia Linen Shirt

Billy ReidTuscumbia Linen Shirt

$168
Tuscumbia Linen Shirt

Billy ReidTuscumbia Linen Shirt

$126 $168
Moleskin Jean

Billy ReidMoleskin Jean

$228
Moleskin Jean

Billy ReidMoleskin Jean

$160 $228
Mini Waffle Crew

Billy ReidMini Waffle Crew

$109 $198
Mini Waffle Crew

Billy ReidMini Waffle Crew

$89 $198
Grid Quilted Knit Jacket

Billy ReidGrid Quilted Knit Jacket

$112 $248
Fisherman Rib Crew

Billy ReidFisherman Rib Crew

$149 $298
Diamond Quilt Shawl

Billy ReidDiamond Quilt Shawl

$89 $198
Tuscumbia Shirt

Billy ReidTuscumbia Shirt

$75 $168
Kirby Shirt

Billy ReidKirby Shirt

$178
  • Exclusive
Dover Sweatshirt - Exclusive

Billy ReidDover Sweatshirt - Exclusive

$195
Long Sleeve Garment Dyed Pensacola Polo

Billy ReidLong Sleeve Garment Dyed Pensacola Polo

$58 $98
Pensacola Polo

Billy ReidPensacola Polo

$44 $88
Pensacola Polo

Billy ReidPensacola Polo

$88
  • Exclusive
Pensacola Polo-Exclusive

Billy ReidPensacola Polo-Exclusive

$98
Pensacola Polo

Billy ReidPensacola Polo

$98
Bandera Western Shirt

Billy ReidBandera Western Shirt

$228
MSL Pocket Shirt

Billy ReidMSL Pocket Shirt

$198
MSL Pocket Shirt

Billy ReidMSL Pocket Shirt

$198
Denim Shirt

Billy ReidDenim Shirt

$198
Denim Shirt

Billy ReidDenim Shirt

$198
Denim Shirt

Billy ReidDenim Shirt

$198
Denim Shirt - Exclusive

Billy ReidDenim Shirt - Exclusive

$89 $198
Denim Shirt

Billy ReidDenim Shirt

$198
Tuscumbia Linen Shirt

Billy ReidTuscumbia Linen Shirt

$168
Tuscumbia Linen Shirt

Billy ReidTuscumbia Linen Shirt

$168
Tuscumbia Linen Shirt

Billy ReidTuscumbia Linen Shirt

$126 $168
Moleskin Jean

Billy ReidMoleskin Jean

$228
Moleskin Jean

Billy ReidMoleskin Jean

$160 $228
Mini Waffle Crew

Billy ReidMini Waffle Crew

$109 $198
Mini Waffle Crew

Billy ReidMini Waffle Crew

$89 $198
Grid Quilted Knit Jacket

Billy ReidGrid Quilted Knit Jacket

$112 $248
Fisherman Rib Crew

Billy ReidFisherman Rib Crew

$149 $298
Diamond Quilt Shawl

Billy ReidDiamond Quilt Shawl

$89 $198
Tuscumbia Shirt

Billy ReidTuscumbia Shirt

$75 $168
Kirby Shirt

Billy ReidKirby Shirt

$178
  • Exclusive
Dover Sweatshirt - Exclusive

Billy ReidDover Sweatshirt - Exclusive

$195
Long Sleeve Garment Dyed Pensacola Polo

Billy ReidLong Sleeve Garment Dyed Pensacola Polo

$58 $98
Pensacola Polo

Billy ReidPensacola Polo

$44 $88