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© Huckberry 2022

During a chat with Esquire, Alabama-based designer Billy Reid shared his brand's mission statement by way of his thoughts on today's menswear market, "There's so much stuff out there. You can buy anything you want, any time you want it. So more and more our philosophy has been that we want to make fewer things, better things, more special things, more meaningful things." We couldn’t agree more. Our shared sensibilities have brought us close over the years, and we’ve even made the trek down to Billy’s base of operations near the historic city of Muscle Shoals. Every classic shirt or well-tailored jacket to come out of his studio is the kind of piece that’s truly lasting—sturdily built and designed to never go out of style.

  • Exclusive
Pensacola Polo-Exclusive

Billy Reid

Pensacola Polo-Exclusive$98.00
Pensacola Polo

Billy Reid

Pensacola Polo$88.00
Pensacola Polo

Billy Reid

Pensacola Polo$43.98 $88.00
Pensacola Polo

Billy Reid

Pensacola Polo$98.00
Bandera Western Shirt

Billy Reid

Bandera Western Shirt$228.00
Tuscumbia Linen Shirt

Billy Reid

Tuscumbia Linen Shirt$168.00
Tuscumbia Linen Shirt

Billy Reid

Tuscumbia Linen Shirt$168.00
Tuscumbia Linen Shirt

Billy Reid

Tuscumbia Linen Shirt$168.00
MSL Pocket Shirt

Billy Reid

MSL Pocket Shirt$198.00
MSL Pocket Shirt

Billy Reid

MSL Pocket Shirt$198.00
Denim Shirt

Billy Reid

Denim Shirt$128.98 $198.00
Denim Shirt

Billy Reid

Denim Shirt$198.00
Denim Shirt - Exclusive

Billy Reid

Denim Shirt - Exclusive$198.00
Denim Shirt

Billy Reid

Denim Shirt$198.00
Denim Shirt

Billy Reid

Denim Shirt$198.00
Denim Shirt

Billy Reid

Denim Shirt$198.00
Terry Dover Crew

Billy Reid

Terry Dover Crew$108.98 $198.00
Moleskin Jean

Billy Reid

Moleskin Jean$102.98 $228.00
Moleskin Jean

Billy Reid

Moleskin Jean$159.98 $228.00
Terry Dover Crew

Billy Reid

Terry Dover Crew$128.98 $198.00
Terry Dover Crew

Billy Reid

Terry Dover Crew$88.98 $198.00
Mini Waffle Crew

Billy Reid

Mini Waffle Crew$108.98 $198.00
Mini Waffle Crew

Billy Reid

Mini Waffle Crew$108.98 $198.00
Tuscumbia Shirt

Billy Reid

Tuscumbia Shirt$108.98 $198.00
Tuscumbia Shirt

Billy Reid

Tuscumbia Shirt$108.98 $168.00
Long Sleeve Garment Dyed Pensacola Polo

Billy Reid

Long Sleeve Garment Dyed Pensacola Polo$48.98 $98.00
Long Sleeve Pensacola Polo

Billy Reid

Long Sleeve Pensacola Polo$73.98 $98.00
Dover Sweatshirt

Billy Reid

Dover Sweatshirt$88.98 $198.00
Grid Quilted Knit Jacket

Billy Reid

Grid Quilted Knit Jacket$111.98 $248.00
Fisherman Rib Crew

Billy Reid

Fisherman Rib Crew$148.98 $298.00
Moleskin Jean

Billy Reid

Moleskin Jean$159.98 $228.00
Diamond Quilt Shawl

Billy Reid

Diamond Quilt Shawl$98.98 $198.00
Baffle Shirt Jacket

Billy Reid

Baffle Shirt Jacket$133.98 $298.00
Tuscumbia Shirt

Billy Reid

Tuscumbia Shirt$168.00
Mini Waffle Crew

Billy Reid

Mini Waffle Crew$198.00
Moleskin Jean

Billy Reid

Moleskin Jean$228.00
Double Face Knit Hoodie

Billy Reid

Double Face Knit Hoodie$78.98 $175.00
Knit Woven Half Zip

Billy Reid

Knit Woven Half Zip$65.98 $165.00
Melange Stripe Tee

Billy Reid

Melange Stripe Tee$50.98 $78.00