ALEX stands for Always Live EXtraordinary, something the company’s pro-snowboarder founders are plenty familiar with. Figuratively though, ALEX stands for chopping away at the 50 billion disposable water bottles used each year, most of which end up in our landfills and waterways. How to tackle such a big job? Get reusable bottles and cups into the hands of as many people as possible. ALEX’s new Tumbler is engineered to be the ultimate travel tumbler, specially designed to be spill proof and keep your drinks hot or cold for extended lengths of time.
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