The Legend That Keeps on Ticking: The Huckberry x Timex Collab Diver
Vintage Timex watches in good shape aren’t exactly easy to come by. To be fair though, this really shouldn’t come as much of a surprise. For the better part of the last century, the legendary Connecticut watchmaker has made a name for itself, producing some of the most affordable, but hardest-wearing watches of the era, then daring their owners to put them through hell, promising that anything bearing the Timex name could “take a licking, but keep on ticking.” The now-iconic slogan is single-handedly responsible for the Timex legacy of durability, solidifying it as a brand whose watches could be worn without worry – whether you were spearfishing Hogfish in the Keys, making your final push for Katahdin at the end of the Appalachian Trail, or prowling Northern California marshlands for a photograph of the elusive and endangered Ridgway’s Rail.
The legendary Connecticut watchmaker has made a name for itself by promising that anything bearing the Timex name could “take a licking, but keep on ticking.”
So you could imagine our delight when we recently stumbled across the barn find of the year at the legendary Alameda flea market, just a short hop from our San Francisco home base. It was here, at the booth of a well-known vintage dealer where a familiar spread of old watches at lay before us, but in a box of odds and ends cast off to the side lay a gently-worn vintage Timex Diver, its faded bezel bearing the stories of a life lived in the service of adventure, but its dial perfectly preserved with seconds hand still ticking faithfully away. And the rest, as you might already surmise, is history.
We’re extremely proud to bring you our very first Timex collaboration—built in the spirit of a ‘70s-era archival Timex Skindiver but re-tooled for the modern explorer-gentleman.
We’re extremely proud to bring you our very first Timex collaboration—built in the spirit of a ‘70s-era archival Timex Skindiver but re-tooled for the modern explorer-gentleman with a handsome silver sunray dial, a robust 100 meters of water resistance, and Timex’s tried-and-true quartz timekeeping. It follows the design language of early blue-collar sport watches which were built around function, rather than form, to ensure all-weather legibility and dependability. But it was this purposeful spirit, combined with thoughtful details and conservative proportions that have yielded some of Timex’s most iconic and versatile mid-century designs—one design in particular which we’re thrilled to revisit here.
We’ve adhered to these classic sport watch codes, starting with a 38mm stainless steel case and then finishing its dial with 12 luminous hour markers, luminous baton hands, and a bright red lollipop style seconds hand—just like the barn find from the flea market. We opted to skip a date complication in favor of preserving the Diver’s vintage spirit while letting the symmetry of the gorgeous radially-brushed dial to (quite literally) shine through. We ship each Huckberry x Timex Diver with two NATO-style pass-through straps: a rugged nylon strap for beach and backcountry and a classic tan leather strap for everywhere else. We finished our Timex with a rotating bezel, indexed to 60 minutes that can be used for everything from parking meters and steaks on the grill to calculating your hiking distance. It’s our modern interpretation of the watches our adventurous fathers wore, but more importantly: It’s the watch that will go wherever we do, take the licking, and keep on ticking.
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