Golden Hour is our twice daily reminder to take stock of life’s many adventures—at sunrise, it’s the endless potential of the day ahead. At sunset, it’s looking back on a day well spent. And for over a year, we’ve been working hard with our friends over at Coors Banquet to pay tribute to these kinds of moments. Introducing the Golden Hour Series: a three-part collection featuring stories of inspiring folks who work tirelessly to make adventure more accessible to all, along with limited-edition gear to support their efforts and inspire adventures of your own. At Coors, they believe that you only get out of life what you put into it and that ethos really struck a chord with us. So, we're proud to introduce the second installment of this series, along with the newest drop of custom Coors x Huckberry gear.
10% of proceeds from all Coors x Huckberry product sales go to Brown Folks Fishing, an organization and movement whose mission is to cultivate community for BIPOC in fishing, through expanding access and shifting the narrative of who is, can, and should be on the water.
Read more about BFF's story and initiatives here.